Last updated: 11 September 2026
Brick Tracker compares LEGO® prices across UK retailers. This page explains what we collect, why, and what you can do about it. We keep it short because the site does very little with your data.
The short version
- You do not need an account, and we never ask you for personal details.
- We use Google Analytics to understand which sets and retailers people are interested in. It only runs if you agree to it.
- We earn commission when you buy through our links. That never changes the price you pay.
- We do not sell your data, and we do not run advertising on this site.
Who we are
Brick Tracker is an independent site run from the United Kingdom. It is not affiliated with, endorsed by, or connected to the LEGO® Group. For any privacy question, including a request to see or delete data we hold, email privacy@bricktracker.co.uk.
What we collect
Analytics, only with your consent. If you accept analytics cookies we use Google Analytics 4 to record which pages you visit, roughly where in the world you are, what device and browser you use, and which retailer links you click. That last one records the retailer, the set, and its price at the time. It tells us which shops are actually useful to people, which is how we decide where to keep prices up to date.
If you decline, Google Analytics still receives a signal that a page was viewed, but it stores nothing on your device and cannot recognise you between visits.
Server logs. Our web server keeps standard access logs, including IP addresses, for security and troubleshooting. This happens for every visitor and does not depend on consent, because we cannot run the site safely without it.
We do not collect names, addresses, payment details or anything similar, because the site has nothing to collect them for. Purchases happen entirely on the retailer's own site, not here.
Affiliate links
When you click through to a retailer we usually add a tracking code to the link so they know the visit came from us. If you buy something, we may earn a commission. This costs you nothing extra and does not affect the price you are shown.
We take part in the Amazon EU Associates Programme and other affiliate programmes, including the LEGO® affiliate programme via Rakuten Advertising. Prices and availability are taken from retailers at the time shown and may have changed since.
Once you land on a retailer's site you are covered by their privacy policy, not ours, and they will normally set their own cookies to attribute the referral. We have no control over and no access to that.
Other services the site uses
Some parts of the page are served by third parties, which means those companies receive your IP address as a necessary part of delivering the file: Google Fonts and Font Awesome for typography and icons, Cloudflare's CDN for jQuery, and Cookiebot for the consent banner itself.
Cookies
Nothing beyond what is strictly necessary is stored on your device until you agree to it. You can change your mind whenever you like using the Privacy settings link, which is also at the bottom of every page.
The table below is generated automatically and lists every cookie currently found on the site.
Your rights
Under UK data protection law you can ask what data we hold about you, ask us to correct or delete it, and object to how we use it. In practice we hold very little that could identify you. Email the address above and we will respond.
If you are not happy with our response you can complain to the Information Commissioner's Office at ico.org.uk.
Changes
If we change how the site handles data we will update this page and the date at the top.